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True or False - VS. (versus) and list-like posts are ranking higher than "ordinary" content?



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True or False - VS. (versus) and list-like posts are ranking higher than "ordinary" content?

Hello there content creators & freelancers!

Let me tell you that I'm not certain of this, but from what I've heard from several, independent sources, Versus & List-like content ranks easier and better than "ordinary" content.

So, first of all, let me explain what I mean with Versus content.

Versus content (VS.) is basically two different things you compare with each other. You'll state details about them both and you'll also state the positive things about it, along with the negative things.

And when I mention "List-like" content I basically mean any content you can find online, that's been broken down into bullet points.

1.
2.
3.
4.
5.


etc.

"Ordinary" content I've mentioned is just plain, simple text. With our without images. Much like this topic.

SO, from what I've heard, the two first mentioned ones are ranking easier and better. I don't know if it's true or not, but it would seem to be true.

What do you think? - True of False?

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idealmike

Hmmmm. Hmmm indeed! I'm not too sure tbh. I mean, the only real VS site I know of, is the awesome Superior Than. But Superior Than lets you split it up into 2 columns. Where as a blog post would have to be with one vs done on top of the other. But I can see how that would be good content. Especially if it contains lots of details about each item being versed and pros and cons to each etc. But that would just be a meaty blog post anyway and would rank just like any good meaty blog post would do I suppose.

What I can't understand is how they would be different whether they used normal text and images just like any good article does anyway. I just don't know what to make of this and how to get my head around it lol. Content is content regardless to whether it's just a normal blog post with text and images (or not). Or it's a VS type post that details and lists out the various parts of each thing being versed.

What are these several, independent sources that you speak of on this subject matter Andre?

I would need to look into this a little more as it sounds interesting if it is indeed true. True or False - VS. (versus) and list-like posts are ranking higher than "ordinary" content?



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hitmeasap

What are these several, independent sources that you speak of on this subject matter Andre?


Perhaps I should have used a different word for it, but yeah. I've read discussions about this exact thing, and several people in the discussions seems to believe, wait, they seem to be confident, in the fact that it actually brings you better results. - I can't remember which youtube video I saw about this either, but I'll try to find it, as this is truly interesting, if it's true..

However, I still doubt it. Sure, it might sound logical in some sense perhaps, but I truly doubt this. I can't see how it would be possible to get higher rankings or whatever due to the way I'm writing things. The actual content is one thing, but how I write the content.. That seems a bit odd.

Anyhow, I'll try to find the youtube video and let you know! True or False - VS. (versus) and list-like posts are ranking higher than "ordinary" content?



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Lynne

I'm trying to remember what I heard about VS content now, it wasn't exactly that it would rank better. It was more along the lines of creating content aimed at people that are further along the purchasing life cycle. Someone that is searching for information comparing one product with another product often means the person is nearly ready to buy. I also heard it is often that they will be buying one or the other no matter what happens so if you have an affiliate marketing website and you are affiliated with both products you are comparing chances are you will make a sale from one of those items.

I think that is what I read, it was a while back though.



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hitmeasap

Yeah, I've heard something like that too, but I'm positive that I've also heard that it would rank better. But I can't really understand why and I can't remember how they explained it either.. Or, perhaps I'm just lost and confused, and perhaps you're right.. True or False - VS. (versus) and list-like posts are ranking higher than "ordinary" content?

So, basically what you're saying is that Versus content will make it easier to get sales compared to plain text? - And that's also the reason for "list-like" content too? - That you'll get sales easier with that compared to plain text?

I need to find that video I was talking about.. Thanks though!



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Lynne

Honestly Mike I am not sure if it is true or not so I will go with my gut feel. I think it will be true. Part of that is because lists are often condensed content which goes hand in hand with the discussion started by Beverly a few days ago.

A versus is also nice and specific and I have seen a lot of people using versus posts lately so there must be something in that. Perhaps I'll jump on the bandwagon.



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idealmike

Mike Lynne? You got Mike on your brain!? True or False - VS. (versus) and list-like posts are ranking higher than "ordinary" content?



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Lynne

Oh dear, yes you are on my mind.... True or False - VS. (versus) and list-like posts are ranking higher than "ordinary" content? Oopsie



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idealmike

LOL Lynne. Here's a heart just for you. <3 True or False - VS. (versus) and list-like posts are ranking higher than "ordinary" content?



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Lynne

Thank you, its about time too!



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EliteWriter

I think that what you say has some truth in it. I cannot say it is the best kind of content but considering that many people use the internet to look up information about what they are going to buy or choose, it is normal for them to look for an easy guide, such as a versus, or a list of pros and cons. I get lots of orders that is in this kind of format, and considering that many readers want a response or a solution quickly, without spending several minutes reading an article, I think that yes, these kinds of posts are indeed great.



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cmoneyspinner

Agree. I like that you used the words "the best kind of content" instead of "higher-ranking" because hitmeasap is speaking about what people find quicker when they are searching. The statistics prove that people do like lists and versus for quick reference or quick comparisons and as such people may be more willing to search for "top 10 lists of ..." or "cappuccino versus latte".

There is a lot of information that has to be sifted through on the worldwide web and when someone creates a list that catches your eye or does a quick versus comparison, more people gravitate toward it, therefore it ranks higher and higher and higher.

When content is presented in this manner, it can either provide the person the answers they are looking for right away OR point them in the direction of doing further research to find the answers they are looking for. In essence, the lists and/or the versus contrasts and comparisons, could lead a person to "the best kind of content". True or False - VS. (versus) and list-like posts are ranking higher than "ordinary" content?

My answer is TRUE.



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Corzhens

What I understand with versus is the comparison of 3 things and the list-like is a list or enumeration. I don’t know how that gets a stronger notice from the search engines when they are all contents in the true sense of the word. Perhaps you have heard something that is unverified because we know that some people have the propensity to speculate and say that speculation like facts. In other words, what you heard may be a rumor.



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