Why Snapchat is changing the online marketing arena
Because most big online marketing Gurus has started to sing Snapchat praises more and more lately I decided to take a closer look at what exactly this app has to offer the marketing world.
I was astonished to learn the following facts about Snapchat:
Over 61 percent of all smartphones users have now Snapchat installed.
Snapchat gets around 10 billion views on its videos every day!
It is now officially one of the biggest social networks in the world, growing from 2 billion views to 12 in just 12 months.
Snapchat users spend a lot of time inside the app, around 30 minutes every day on average
Half of its users are very active, using the app at least once a day
Snapchat has more active people than Twitter at the moment
It is now officially a normal social network, at first, most of its users were very young, now about half of them are over the age of 25.
So what makes Snapchat special?
Content that expires after a certain period of time.This may be the worst nightmare for any normal online marketer, content that goes "puff" after 24 hours. In fact, this may be a great marketing strategy because it urges the users to take immediate action. So we need to develop marketing stories that reflect all this "expiration" narrative.
Also because content will no longer exist after a certain period of time will make a lot of people feel "special" by promoting them the idea of exclusive products. People always want unique stuff that nobody else owns.
My advice is to keep in simple and straight to the point, apparently, Snapchat users have grown tired and over saturated by Instagram and Facebook's marketing techniques and are looking do develop more personal relationships between them and potential brand with products.