11 Tips, and some tricks, on how to optimize your LinkedIn profile
Throughout the month I get asked at least 5 times how I optimize my LinkedIn profile to bring in people who are looking for what I sell. Having a background in search engine optimization and online marketing made it easier for me to figure out how to optimize my profile compared to someone who is not in my field. I'm sure that most of use can look up how to do this, but you'd be amazed at how often it gets overlooked and the person profile suffers.
So for everyone here, I've got 10+ basic tips on how to optimize your profile on LinkedIn
Tip 1: Add a keyword/title to your name. Some people don't like this because it's not your actual name, but I've noticed a lot more inquiries after I have done this simply because people will see my name in groups and click through to contact me For me I have it set as "(Name) , SEO Specialist" obviously "Name" is my actual name and not a placeholder like that
Tip 2: Make sure your headline is catchy. This is the first thing people see after they read your name. If you make it catchy and have a keyword in there, you'll have a better chance of popping up within the search results.
Tip 3: Be sure to add the industry you work in just below your headline. This will give people an exact idea of what you do.
Tip 4: CONNECTIONS!!!!! Now this will take some time, but it's worth it. Once you get to 500+ connections it won't show anymore. If you can get to 500 it will show you're "popular" and it will help convince people contact you. This isn't so much an optimization trick or tip, but it falls into the marketing aspect and that's what I like
Tip 5: Publish some posts on your profile. This is LinkedIns way of letting it's users blog about what they want. Before there was a select group who were allowed to do this, but it has been opened up to everyone, so take advantage of it This will help you get followers and increase your readers/sales/subscribers.
Tip 6: Get a little detailed with your background details. Be sure to write it like an optimized article, but don't put 1,000 words in there. Make it short and sweet but detailed and optimized. It sounds like a tough task, but you can do it
Tip 7: Add all of your experience. Get into details and link to pages people can read. People like links and they WILL click through to read if they are interested.
Tip 8: ReOrder your skills so that the top ones, your main skills, show up at the top. This will show people exactly what you can do and will help close a sale before they even contact you ;)
Tip 9: Join relevant groups so that they show on your profile. This will show people that you are actually interested in what you do, and not just claiming to be into it. This will also help in the search results because you can show up as in the same group as someone when they're looking for someone like you
Tip 10: Volunteer work is pretty crucial. Not everyone can add something here, but if you can, make sure it's in there lol. Volunteer work can be seen just as high as work experience. The only difference is that you give away your time for free and that's seen as helping others with you not wanting anything in return. In general it shows you're a good person
Tip 11: Get specific about your education because it will help you with certain search features within LinkedIn. You can even do some deep research and figure out the biggest schools around the country so that you can add those and be linked to everyone who went to those schools
Some tricks you can use:
Add multiple jobs and keyword stuff the descriptions with whatever you want to rank for in the LinkedIn search results. LinkedIn does not penalize people for keyword stuffing because their algorithm is actually pretty basic.
Add a profile picture because you can actually get 15x the profile views than a profile without one.
Adding numerous skills will increase your profile views by roughly 13x what it would be without any skills.
Adding your previous education will get your around 10x more views on your profile compared to those who don't.
Joining groups and being active in them can get you 5x the profile views than if you have an inactive profile.