How to Create A Privacy Policy Page for SEO?

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How to Create A Privacy Policy Page for SEO?

OK so this might sound like a stupid question, but I do want some advice on this. Razzy recently published a discussion about optimizing your forgettable pages for seo and yes while it makes complete sense to do that I just have a query.

I want to know how to create a privacy policy page for seo?

When I created my privacy policy pages I just did an online search for how to do it and the information I came up with was to find a free privacy policy page that I can copy paste to my website.

Then since this content is duplicate content to make that page as not to be indexed by search engines.

Now I can see the value in what Razzy has said and while I would love to optimize my privacy policy page I want to know how I can do this while keeping with the legal requirements for a privacy policy.

I am not a lawyer and I would rather have my privacy policy legally correct than have a privacy policy juiced up for SEO and getting traffic and then land up in trouble!

Is there maybe a seller here that specializes in creating legally correcy, SEO juicy privacy policies?


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Have a custom privacy policy page but you don't need to optimize it, Lynne. As Mike pointed out, you won't really rank for it, I mean, I doubt any privacy policy page gets any decent organic traffic!

So don't worry about these generic pages, you need to have them, at most implement a custom title tag and meta description with your SEO wordpress plugin but that's pretty much everything you can do.
I personally never put too much effort into these type of pages.

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Thanks Cristian, Razzy says there is a possibility of getting traffic from "forgettable" pages like your privacy policy, contact page etc.... I'm going to do it anyway just to see if it makes a difference How to Create A Privacy Policy Page for SEO?

I'm sure it won't get a huge amount of traffic but if it juices up my SEO a little that makes me happy.

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Nice post Lynne. I was just asking on the Google Product forums last night if I had to have a Privacy Policy page in place if I'm only using Google custom search form on my site and not using Google ads. The response was yes, if that search box shows ads along with the actual search results and it does. So I'm going to have to add a Privacy Policy page if I want to keep on using the custom search form.

Besides, all sites should have a Privacy Policy in place anyway even if they don't use Google ads on that site.

However, I just want to highlight something you've said and help you to understand something.
Then since this content is duplicate content to make that page as not to be indexed by search engines.

Google doesn't punish or penalize you for using duplicate content on your site that is on and from another site. It only penalizes you for using the same content on your own site in more than one place. I could copy every CD post on here and post it to my own site. And Google wouldn't punish me for that. It would still index and rank it. But it wouldn't rank it as high as the original version. But it wouldn't punish me for doing that.

Even if all of my sites posts/pages/product descriptions etc etc was copied from another site. And I never had one single post of unique content on my site. Google still wouldn't punish my site for using duplicate content. This is what a lot of people don't understand. They think that using duplicate content from another site, on your own site is somehow going to get you punished.

The Duplicate Content Penalty would only be applied to me, if I was using the same content in more than one location on my site. So let's say I create 5 blog posts with different titles. But I slap the same article on each post. I would then have 5 posts on my site that are all using the exact same content. That is when and only when, I would get a penalty from Google.

So then, yes your Privacy Policy page maybe using a template that many other websites are using. So it will be exactly the same as a million other websites are using. But that wont get you a penalty. And anyway, what exactly in your Privacy Policy page are you hoping to rank for? There is nothing in it that really is worth ranking for. It's the small print. The boring side. And nobody searches for it.

The reason for a website having a Privacy Policy, is to let the visitors know how you handle their information that you take from them. Such as their IP address, browser type, country location etc. And what you do with it exactly. And also to tell people that your site is using ads. And in particular, using Google Adsense ads and that it will set a DoubleClick DART Cookie.

And as far as Google is concerned, you can reword it however you want, as long as it says that to people somewhere in clear terms they can understand that is all that matters.

Here is the standard Google Privacy Policy template that so many people use...
Our Privacy Policy.

We (us) here at OURWEBSITE.COM place extreme importance on the privacy of our users (visitors) so we have created this privacy policy document which describes in detail what type of personal information is collected and recorded by OURWEBSITE.COM us here and about how we use actually use that information.

Log Files Cookies and Web Beacons

Like many other Web sites, OURWEBSITE.COM makes use of log files. These files merely logs visitors to the site - usually a standard procedure for hosting companies and a part of hosting services analytics. The information inside the log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track user's movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.

OURWEBSITE.COM uses cookies to store information about visitors preferences, to record user-specific information on which pages the site visitor accesses or visits, and to personalize or customize our web page content based upon visitors' browser type or other information that the visitor sends via their browser.

Google's DoubleClick DART Cookie

Google, as a third party vendor, uses cookies to serve ads on OURWEBSITE.COM.
Google's use of the DART cookie enables it to serve ads to our site's visitors based upon their visit to OURWEBSITE.COM and other sites on the Internet.
Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL:

Our Advertising Partners

Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners include:

- Google Adsense (

These third-party ad servers or ad networks use technology in their respective advertisements and links that appear on OURWEBSITE.COM and which are sent directly to your browser. They automatically receive your IP address when this occurs. Other technologies (such as cookies, JavaScript, or Web Beacons) may also be used by our site's third-party ad networks to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on the site.

OURWEBSITE.COM has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices. OURWEBSITE.COM's privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites. You may find a comprehensive listing of these privacy policies and their links here: Privacy Policy Links.

If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers' respective websites. What Are Cookies?

Children's Information

We also place much importance on the privacy of children on the Internet. We advise parents and guardians to actively spend time with their children when online to watch and observe their behaviour and monitor their activity on the Internet. We don't knowingly collect any personally identifiable information from children under the age of 13 years of age. If a parent or guardian believes that OURWEBSITE.COM has in its database the personally-identifiable information of a child under the age of 13, please contact us immediately and we will use our best efforts to promptly remove such information from our records.

Online Privacy Policy Only

This privacy policy applies only to our online activities and is valid for visitors to our website and regarding information shared and/or collected there. This policy does not apply to any information collected offline or via channels other than this website.

This Privacy Policy was last updated on: Tuesday, 17th of May, 2016.

Contact Us

If you have any questions about this privacy policy, about the site or for us on anything at all please contact us here.

That's taken from one of my other websites. I removed the domain name and replaced it with "OURWEBSITE.COM". Which you can do too. But, you can basically rewrite this in your own words. And you could even "SEO juice it" up a bit by cleverly wording it and putting in some words that are relevant to your site. But it doesn't really matter and isn't really that important.

Besides, you can always use meta tag no index on that page and Google wont even crawl/index it anyway. How to Create A Privacy Policy Page for SEO?

Anyway, so now you know! How to Create A Privacy Policy Page for SEO?

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Thanks for all these pointers Mike, I really appreciate it. I get the picture now, I will juice up my privacy policy on all my websites a little bit and see what happens How to Create A Privacy Policy Page for SEO?

I am loving all these little tips, they can always add to my knowledge base and every day I learn something new.

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I guess the existing privacy policy that we find in decent websites will suffice with our needs because it can be considered standard. I don’t think any site owner would go to the extent of hiring a lawyer to craft a privacy policy for the site. Perhaps you can check the privacy policy of big sites with authority that you can take their word for it and use it for your own site. I understand the consequences if there would be a legal problem but I don’t think you need to be concerned with that for now.

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It's always been important to me to keep my family safe. That's why I decided to find a lawyer who is always ready to help with any personal issues. Finally I found it on this site and am satisfied with the work of these specialists. I hope this information will bring you a great benefit as well as me.

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