Setting up pre launch pages to capture clients before you even launch.
I got a question for the member IdealMike earlier and it got me thinking how you can launch a product, business or service but not actually be live just yet. People have been doing this successfully for years and it still works today as long as you do it right
What this is, is basically a capture page where you talk about your product, business or service and entice people to sign up to get notified once you go live. Big SEO people, dare I say "Gurus", do this all the time when they're trying to build a list of buyers before they actually sell anything. They've been doing this for a while and they usually sell out the slots as soon as they launch. Wouldn't that be nice to launch a service or product and fill all your slots within a day and have a super stable income?
This isn't as hard as it sounds, you just need to take the right steps.
First: Set up your website so it's short and sweet. You'll need a good ad copy to promote your own brand, product, or service like it's second to none. If you're not good at this type of writing you can easily hire someone at WordClerks.com to do it for you.
Second: Be sure to have a capture form that gets the users name, email and phone number. You can use something like mailchimp or aweber in order to collect all the emails and have a system to send out a bulk email when you're ready to launch. Have 2 capture forms on your page. One of them needs to be above the fold near the top of your page so people see it as soon as they get to your page. The other has to be near the bottom to capture all the people who actually read through your pre sales page. You can even have 2 different form codes with the same fields at the top and bottom. I would assume the people who fill out the bottom form would convert at a much higher rate because your ad copy pulled them all the way down the page and they didn't second guess their decision to sign up. The top form might get more emails but that's from people who sign up for anything just to see if they get a deal or free service lol.
Third: You'll need to advertise in order to get the sign ups. Purchase Infographics from my new favorite seller here on SeoClerks.com, DarkClairek. You'll be purchasing these to post on forums so that you can get your initial sign ups. You'll have to manage each forum thread you start just so that you don't get anyone talking crap about what you're going to be selling and answer any questions people are asking. Just remember, people will use forums like they're a support system. They'll PM you and think you need to respond ASAP and they won't think of emailing you to your support email through the website. Post your infographics on niche related forums and you should be able to bring in some initial sign ups pretty easily
Fourth: Start your PPC advertising! This part you may not like because it actually costs a big of money, but you can get a load of sign ups this way if you do it right You need to get pretty specific when you're running this kind of PPC campaign because if you don't, you're wasting money. You can run campaigns on Adwords, Bing/Yahoo ads, and facebook ads to pull in sign ups. You'll need to have certain things set up on your pages like an address and phone number, but those are easy to come by. Target people who like exactly what you're going to be selling, if you don't, you'll waste money. It's enticing to pay for a target market of 5,000,000 people, but the fact is that you will get more conversions for less money if you target a much smaller group that already loves your service/product
Finally: Split test everything. If you're not split testing your ads, you're wasting money. Whenever I run a campaign I have ad least 10 different ads running and I'll weed out the weak performers after the first few weeks and let the strong ones stay alive. This will increase my conversions and lower my CPC
Everyone can do this, you just have to launch a good product, business or service after you capture everyone in order to be successful.