I do think it makes a message stand out, but not in a good way. Perhaps it does increase sales for some people, but at what cost?
Be careful what you call your customers or other people online!
This was a community discussion I brought up a while back and there are a few things to this point, so I will just list them:
-Make sure you use sir/ madam if you are not sure of the gender of the person you are speaking to. Me for one, I am so tired of being called sir!
-Spell your customer’s name correctly. If your customer has sent you an email with their name it is very bad etiquette to spell their name incorrectly! It shows you can’t be bothered.
-Love, buddy, sweetheart, lovie? Please NO!
Don’t spam people!
This applies to email, via social networks, via text and also via social networks. Affiliate marketing has such a bad name from people just spamming affiliate links all over.
LOL’s and Smiley Faces
I love LOL's and smiley faces. Yes these are cool to use in chats with your friends, and also in a community discussion setting like this. Perhaps in professional emails with new customers it wouldn’t be a great idea to fill it up with smiley faces and ROFLMAO?
I have seen some really interesting ways that people sign off when they send an email or a private message.
My standard is “kind regards”. It is simple, professional enough and it won’t get me into trouble. My all time favorite signing off of a message related to a service I purchased here was “I love you”.
I am assuming that was a language thing though since his first language wasn’t English LOL.
Anyway try not so sign off your professional messages with hearts and kisses!
Please feel free to add some more online etiquette pointers to my list, signing off with a smiley face!