SEOClerks

Do you need SEO for mobile optimization too?



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Do you need SEO for mobile optimization too?

More and more people are using their mobile devices and tablets to browse the web and many sites are not mobile optimized. It's often loading times and images are showing up in weird sizes etc.

What I wonder is, do you need to do SEO for both your website and to also mobile optimize your website?

I've heard some weird stories about this and some say that you need to do more or less the same sort of SEO for both, which basically would mean that I would need to hire someone to do SEO for me, TWO times.. And I find it odd.

Wouldn't mobile optimization be to increase the speed of the page, decrease/remove images and make sure that loading times were to a bare minimum?


Best Regards,
hitmeasap

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idealmike

Well this is a great question and I think a lot of people are a bit confused by this. There is standard SEO which covers on-page optimization and off-page optimization (link building etc). Then there is mobile SEO. But mobile SEO only comes in one way and that's on-page optimization. So you have to optimize your site for mobile users making sure it's "mobile friendly" and loads and looks and works properly on all different mobile phones, smartphones and tablet devices from Apple iPhones/iPad, Android smartphones/tablets, Samsung smartphones/tablets, Windows smartphones/tablets and so on and so forth. That can be anything from using a mobile switcher that detects the browser agent and screen size and automatically serves the mobile version of your site. To using a responsive theme that also has built-in mobile agent detection. But good rankings on mobile searches come in the same way as having good rankings for desktop searches. You do your SEO on your site to get good rankings for desktop searches and generally, good rankings also will show in mobile searches too.

So, make your site mobile friendly. And do your normal SEO.

The rest will fall into place on its own through the SEO that you do.




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hitmeasap

Thank you very much for a superb answer Mike, I appreciate it a lot! - So in general, I wouldn't be able to hire someone to do the SEO for me, and also ask them to make the site "mobile friendly"?

Sounds like I would need to use 2 different people doing this for me. Or at least 2 different services.




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Lynne

Mike thank you for clarifying this, I was also wondering about mobile SEO and how it will affect my websites, You've made it oh so simple to understand now.




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Lynne

I'm still a little bit confused by this to be honest, but the way I understand it is that you must make your website mobile friendly and then the number one focus should be to make your website optimized for SEO. So things like shorter titles are going to be big.

Most searches now are mobile and for this reason Google is making mobile optimization a massive ranking factor. Everyone I have spoken to has said that the biggest trend coming in 2017 will be mobile.

How this will impact web masters in a practical sense I am not too clear on, so I am very interested to see what everyone else says.




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Cristian

I think you should start optimizing everything from a mobile perspective first! Because everything seems to lead into that direction, Google will switch to mobile indexing as its main search index and mobile traffic is already beating desktop in every department.

SEO for mobile means having a responsive deign, fast loading pages and good website structure for mobile users, make sure they don't have to scroll a lot to reach the important content, otherwise you will end up with a big bounce rate lowering your overall rankings.




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Corzhens

Do you mean to say that what SEO we do for the site intended for the computer browser will not have an effect on the site when it is accessed by mobile browsers? What about the keywords that were used to tag the content of a web page, will it not be counted as a keyword when the searcher is using a mobile browser for searching a particular keyword? I guess what you do with your site regarding optimization will also apply when mobile browsers are used.




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