Cristian
Level X3
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I just realized that in the past we talked a lot about Google Penguin and RankBrain updates but we never quite talked about Google Possum Update.
What is Google Possum Update?
It was a big Google update that happened in September this year that targeted local search engine results pages. Have you ever noticed the three-pack results in Google? It looks like this:
Well, in essence, they had diversified these results and took spammy websites out of the picture which is a good thing because honest websites got better ranks.
After this update some of my websites I'm managing had stopped showing in Google three pack and the reason was because they didn't target exact cities in their My Business titles and didn't have the right categories, after some small changes I've witnessed them rank again.
What signals kind of ranking signals does Google Possum use?
If you want to rank for local based keywords make sure you have your exact address in your my Business account, Google will check that but also your link relationship with other sites, this is why local directories and businesses listing websites can help you a lot now, including getting links from local blogs and other businesses in your area.
The actual location of the user doing the search also matters, keep that in mind, local results will vary depending on where the user is located.
Have you heard about Google Possum? Is your business dependent on local search results?
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Everett
I keep reading about how some website's position drastically changed, some stayed the same, and some dropped a lot. The relevancy in regards to businesses around me are now pretty accurate. It was harder in the summer to find actual businesses for my search keywords, but it seems now, that after the update, it is much more accurate than it was during the summer. I have heard about Google Possum, although my 'business' or website isn't local it's international I have no issue with the update. My website isn't even in Google Maps because it doesn't have a local address. However, if I were to grow the website, and rent out an office space then I will most likely want it to be in Google maps. I keep reading about how some website's position drastically changed, some stayed the same, and some dropped a lot. The relevancy in regards to businesses around me are now pretty accurate. It was harder in the summer to find actual businesses for my search keywords, but it seems now, that after the update, it is much more accurate than it was during the summer.
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