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Brand New Online Store? Here are a few tips&tricks you may want to read!



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Brand New Online Store? Here are a few tips&tricks you may want to read!

So you have a product and a way of manufacturing that product, all you need is a place to sell that item. Sure a brick and mortar can help a lot making your business look official, but nowadays the online arena is hugely important, and if you aren't selling your products online you are missing out on a lot of potential profit, not to mention the fact that you will me restricting your business from growing and expanding.
Brand New Online Store? Here are a few tips&tricks you may want to read!
Here are 5 ways that can help you create relevant marketing campaigns for your online stores:

1. Design and user experience is the most important aspect of your website. A good design will attract people spiking their interest and good user experience optimization will help them convert easily and without any problems, make the most out of your visits.

2. Twitter is a great platform for finding clients and build future relationships with your clients.

3. Each social media platform is different, you need to know exactly which one to use based on your niche, don't spend your efforts on a platform that won't work for you no matter how hard you try.

4. Build your brand by staying active on social networks and Q&A websites like Quora. Don't forget to interact with your clients, respond to their reviews in a professional way. Publish alternative content like ebooks or develop infographics.

5. DON'T ignore A/B testing! There are always ways of improving your conversions, it's your job to constantly test stuff

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idealmike

1. Design and user experience is the most important aspect of your website.

Yes indeed! The design of your website can make or break you as a successful website these days. If you're using a website that looks like it was made 10+ years ago, doesn't have all the "bells n' whistles" that most modern websites have (such as being responsive / mobile friendly / AMP pages etc) then people will likely not make any purchases on that site. It's the same for your brick and mortar shop too. If your real shop doesn't look very pretty, has dirty / cracked windows and looks like it could do with a revamp/facelift and a lick of paint here and there, people will likely not even walk into it let alone make any purchases from it!
2. Twitter is a great platform for finding clients and build future relationships with your clients.

Yeah Twitter is pretty solid for new businesses to get started these days. It can help you not only to reach more clients in the social sphere, but also to find and connect / network with other industry leaders in your market niche. Whenever I launch a new product or business, Twitter is one of the first places I turn to for this reason. By following people in your industry, tweeting their tweets and the like, they will do the same for you and tweet your tweets to their followers who are already probably interested in your products. Continued use of Twitter on a regular can mean more people knowing about your product / business and get you more traffic and sales!
3. Each social media platform is different, you need to know exactly which one to use based on your niche, don't spend your efforts on a platform that won't work for you no matter how hard you try.

Yeah that's true, a lot of people struggle understanding this. They spend a lot of time and effort and money using one social media site and then wonder why it's not working for them. Each social media site can be used to promote virtually everything, but not each social media site is equal when it comes to that. That's because of the demographics of the users actually using those social media sites. To see better results from your SMO campaigns, do your research and use the social media sites where most of your intended, targeted audience will be.
4. Build your brand by staying active on social networks and Q&A websites like Quora. Don't forget to interact with your clients, respond to their reviews in a professional way. Publish alternative content like ebooks or develop infographics.

Quora is pretty cool for this reason alone. Most Q&A sites are. But you only get out what you put in! I keep saying this but it's true. A lot of people use them for a couple of days, then grow tired or bored and stop using them. Then they turn round and say something like "oh those places are rubbish and a waste of time". No no and no! You get out what you put in. It's not a one hit solution. You need to keep doing it, and then keep doing it and then keep doing it and then do it some more. Every day, or every week. Even if you see some success from it. Don't stop, keep going! Keep going until your fingers bleed and you need to buy a new keyboard because the blood is making the keys stick.
5. DON'T ignore A/B testing! There are always ways of improving your conversions, it's your job to constantly test stuff

A/B testing is your friend isn't it? It helps you to know whether something is worth doing or not. It helps you to know which of the both you're testing is worth spending more time on and which one is probably worth dropping like a hot brick!

That's how I see it anyway. Brand New Online Store? Here are a few tips&tricks you may want to read!




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Lynne

Oh my gosh. I keep hearing about A/B testing and I know it must be really important but I have never done it. I am not sure why but it is just not something I have gotten to.

Mental note to push A/B testing up from my to do list closer to the top where I might one day attend to it!

I love these tips and I totally agree with you that all social networks are different. I started with FB and it worked beautifully and I couldn't figure out how to use the rest until I realized they are all different. I am no making use of all the main social networks successfully for all my websites but I put more of a focus on some that others depending on the niche.




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vinaya

I agree with all of the points, however, I think you missed the obvious. The first thing you need to consider when you are launching your online store is the product you are going to sell. Once you decide on the product, you will have to look for a manufacturer or supplier. You should buy in bulk to minimize the cost.




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Barida

Awesome tips you've got! I'm planning to start up an online store soon in my community with the hope of making higher sales through it and I must confess that this post is really all I've been waiting for on how to start it out.




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Corzhens

For me, staying active in social media is a good habit to develop whether you are promoting something or not. Especially if you have an online store, I really would push for a constant exposure in social media by posting, not every time about your business, but personal matters as well so it will not appear that you are just using your social media to sell. Even personal friends may be annoyed by relentless spamming so you need to be creative in your promotional posts.




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