A few ways to reduce Refund rates. - Is there anything you can add?
The IM niche is notorious for refunds and anything IM related will always have high refund rates compared to physical products. - I suppose one of the reasons for that is that a .pdf file for instance, is easier to request a refund for.
That being said, there's a few things you could do to reduce the refund rates. Feel free to add anything you can come up with besides these things I'll mentioned below.
First of all, make sure that you always deliver high quality. Quality products in your eyes might not meet the expectations of the buyers but at least you'll provide products of high quality according to yourself. - This should always be the very first thing to do.
Secondly, make sure to create a sales copy/service description that states exactly what the buyers will get. - That will reduce the refunds as any potential buyer will think twice before they buy.
And last but not least, provide great customer service. - This will help any potential buyers who haven't decided to purchase your product yet, to decide.. but it will also help buyers who already made up their mind on requesting a refund to think again, and with your great guidance, some of them will not ask for their money back, which means more money in your pockets.