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What are the limitations of meta tag and description tags ? Please give me information
Hi, what do you mean specifically by what are the limitations of the meta and description tags? Like, they are there for a reason and only serve the purpose of being there to specify what the meta title or meta description is on your website for Search Engines to see. They can't do things like make sandwiches or cups of tea. They can't walk your dog or tidy your house for you. So they're pretty limited to doing what they are made to do and that is to tell a Search Engine what the meta title or meta description of that page on your site is.
Now if you're asking what the maximum limit of the meta title and description tags are that's a different question. For the title it's 60 characters. For the description it's 160-170 characters. You can of course put more, but Google only shows so much in the SERPS and may or may not choose to use all of your title or description when showing it in the SERPs.
However, everything is going mobile these days and that means keeping shorter meta titles and descriptions because mobile search results show even less and will often truncate your meta title and description to even less than is recommended.
Hope this helps!
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What Mike said... oh and by the way Mike I wasn't aware that the trend now is to go even shorter if possible, The last I head was that I should try and make full use of the space and get it as close as possible to 60 characters for the meta title and 160 characters for the meta description.
So if I make the meta title and meta description shorter it will impact mobile searches but how will that same content appear for desktop searches?
It's not necessarily a trend. More just something to consider. You have to take into consideration mobile searches and how everything is smaller. Smaller screen size. More micro sized displays. What looks good on desktop searches, might not look the same on mobile searches. Same with web pages, content, images, video etc. Although most mobile devices do a good job of resizing it for you. But sometimes it can also mean your title now fully showing and that could mean some words (important words) not being on view to the searcher. Which is why you have to try and keep titles and meta descriptions short and to the point. Without making them too small so that it doesn't miss out on any important words. Sometimes you can't help that such as if you name the title of your blog post a long question like "How to Stop Kids from Climbing Over Your New Furniture Without Taking Away Their Right to Play as Kids". That's 102 characters right there. But how can you make that shorter without taking away important words like "furniture" and "right to play as kids" etc? You can't. Well you can. But then it would be missing those words and that's not good if you want to rank for them. A way around it would be to go with something like "How to Stop Kids Climbing Over Furniture and Keep Them Happy". That's 60 characters and says everything the reader might need to see to make them click on that link. Shorter, sweeter and more to the point without cutting off your nose to spite your face. If you know what I mean.
Thanks Mike, well that is something for me to consider since most people are now accessing the web from mobile phones.
Wouldn't it be nice if our SEO plugin could now have a different section for desktop and mobile meta titles and meta descriptions so we could tailor our marketing specifically for each one?
Hey anujkumar1. Both Mike and Lynne had given you valid responses, it is true that the optimal length for title tags is around 10-60 characters and meta description 70-160 characters.
But few people actually know that Google had increased these limits and in some cases, a meta description exceeding 250 characters is being displayed as well as titles tags around 100 characters.
Google had stopped displaying fixed measurable title tags and meta descriptions in SERPs, they now vary a lot in length.
So my advice would be, if you think a short meta description isn't enough, you may expand it a little, same goes for the title, chances are Google may understand your content needs a lot more snippet room and will size result pages accordingly.