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Competitors stealing your keywords, and ranking higher?!

  • Everett Level X4
    • 4

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    Competitors stealing your keywords, and ranking higher?!

    I'm not sure if this discussion exists, but I am making it because I need some answers and need to rant/vent!

    Okay you SEO gods, and goddesses, what do you do about competing with your competition when you know that your website is of more quality. When does the search engines decide to rank your website higher because your content is of far superior quality than your competition? When will your website get all the major search engine attention?

    The problem:
    I have a website, which i won't disclose, that is competing against another website in the same niche as my own. Their quality of services, and content is not as superior as my own, but I'm still ranking much lower with almost the same exact keywords, but a bit different. Their website has been around longer than mine but I started to rank my keywords before they decided to steal my own keywords and now they are ranking higher for them..

    #Competition #Competing #Seo SEO
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    Lynne

    Lynne

    Yes I have to agree with Mike here, their website is older and more established than yours and this would be a big factor. This doesn't mean that you can't outrank them though, most likely it will just take some time to outrank them. If you are providing better quality than them I am sure you will get there.

    I like Mike's suggestions here, but I would focus on building the same types of links, plus some more!
    8 years ago

    Are you sure you want to delete this post?

    Cristian

    Cristian

    I will suggest you make an on-page SEO audit for both websites. See what they have and you are missing, look very closely, if you are in the lead, don't get cocky you need to come up with a wait to outrank them. Implement microformats if you haven't done this already, these will increase your CTR and in time your ranks.

    I once had a client that had the good content, the fast website, huge authority and everything website need to rank at least on the first page. But it didn't, it ranked on the second page. What was wrong you may ask? Well, all the websites on the first page results had a download button offering a "free demo" that was it. Even though my client's website was far superiors from every point of view, Google decided that some crappy 50 words pages will going to rank better just because they were giving a "better user experience" by offering a free demo for that specific niche and targeted keyword.

    Bottom line: I'm not saying "include a download button for a free demo", I'm saying you have to take a really good look at your niche and at your competition to figure out what THEY are offering you are not. What does Google consider better user experience? That's the question you have to ask yourself if you want to outrank your competition.
    8 years ago

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    vinaya

    vinaya

    You will never have ownership over keywords, the same keywords will be used by hundreds of people. If lingerie is your primary keyword and bra, panties, underwears, innerwears are you secondary keywords, these primary and secondary kewords are being used on hundreds of websites by hundreds of people. Therefore, there is no such as stealing keywords. Competitors may steal your content though. If the competitor website has copied your contents, it will be penalized by search engines and it will never get ranked higher.
    7 years ago

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