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Posting the same exact structured information on all social media platforms is useless



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Posting the same exact structured information on all social media platforms is useless

This post is part of the series: Social media marketing "advices" that simply don't work

As the titles say, having the same piece of content posted on all of your social media platforms at once is not a good idea.

Every platform is different and has its own unique users and overall "attitude", meaning things that have a good Engaging on Twitter, may be very well ignored on Tumblr.

Myself, for example, don't really like linking my social media accounts together, I understand that automation is cool and you can basically share on all of them the same thing, but all of these "differences" will influence the quality and effectiveness of your content and how will it get perceived.

Not to mention the fact that different social platforms are accessed differently:

 Posting the same exact structured information on all social media platforms is useless

What do you think? Is automation good? Or should we customize your content and posts for each platform?

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TommyCarey

What do you think?
I do think that each platform needs a different plan of attack in order to succeed. Posting funny things on Pinterest or Instagram will probably work better than if you were to post them on LinkedIn where people are logging in to learn about business related things. Obviously LinkedIn is much more different than pinterest and Instagram, but some people will use software or systems to push out one article or post to all platforms and it just doesn't work like you said  Posting the same exact structured information on all social media platforms is useless

Is automation good?
Yes and No. It's definitely good if you have to push out updates about your website and need to do it quick without logging in to each platform. It's not great if you don't know what you're doing and just push out memes to every platform thinking you're going to make $1,000+ a day because of it lol. Using third party systems to automate your social media marketing can definitely help you out a ton, if you do it right. If you use it carelessly then you could just be hurting your brand.

Or should we customize your content and posts for each platform?
You should definitely customize each post for the platform you want to target at the time. Like said above, you can't post the same thing on all the platforms and think you're going to succeed on all of them. You have to custom tailor your posts to fit the platform. LinkedIn will need a more business savvy post to work well and Instagram will need something funny or motivational to work. Tailor each post to the platform and don't look at it as a waste of time writing up unique posts  Posting the same exact structured information on all social media platforms is useless It will pay off to be unique  Posting the same exact structured information on all social media platforms is useless




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Lynne

I agree with you here Cristian that using the same message and posting it out at the same time to all social networks is not going to work so great.

I use software to send out my social media messages but I tailor them to each social network and I mix it up so that the same message is not being sent out all the same time to all my profiles.

I have set up loads of different campaigns using my software. I have also found that different niches and different social networks work differently from each other.

Every now and then I spend a bit of time checking out the messages I have created and see where I can tweak them and make them better.




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EliteWriter

Automation is good if you need to speed things up, but if you can avoid it, I suggest you do it. It is indeed much better to know your followers and audience on each platform. Their needs and preferences vary, and you need to set up a plan to post accordingly, both in terms of the post's content, as well as the timing.




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idealmike

Absolutely! Each social networking site is different, the way the posts show on those sites is different and the way people use it is different for each social networking site as well. I don't think it's a good idea to post the same message/links across all your social media sites in the same way. Not only is this duplicate content but people on different sites react and engage with content differently. So for Facebook you might want a fairly lengthy post/update but for Twitter you'd only want something smaller. Plus different social networking sites have different types of people and mentalities of users using them. Facebook users are more laid back, where as LinkedIn users are more business orientated. So you should be sending and posting unique posts/updates to each social networking site according to the site and the users of it!




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Corzhens

Maybe posting the same message to several platforms will not be that effective but it takes effort to rewrite the post especially if it is a long one. My take on that style of posting in one platform and posting the same in another platform is to save time. At least it is a legit post and original content so maybe the person thinks that posting in more than 1 social media platform is better than posting on only 1 platform only. But we really cannot tell about the effect if we tailor the post to suit the other platforms.




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