SEOClerks

Is your website Top Heavy?



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Is your website Top Heavy?

I've just been reading a cool article on SearchEngineLand about advertising and the different ways ads are killing SEO.

They refer to "top heavy" which apparently was something that came out in 2012 but yeah I am slow to learn some things... From the way I understand it Google Adsense was allowing a maximum of 3 ads showing per page, however now they have just changed how this works.

Now you need to have a lot more content than ads which makes complete sense to me. I go to a website to read content, not to get bombarded by advertisements!

So make sure you have loads of quality content and then some well placed ads in moderation....

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idealmike

Google Adsense was allowing a maximum of 3 ads showing per page, however now they have just changed how this works.

That's right. Or at least, that's always been the case. Where have they said that though to Lynne? They are saying you can use more or less ads per page now? I've never seen the point in having too many Adsense ads per page anyway. By putting more than 2/3 on your page, you drastically decrease the eCPM and CPC of them. So you'll actually earn more eCPM/CPC by having less ads on the page. But more than this, people absolutely hate and despise ads (generally). They slow the users experience down and don't really add any real value. I never really see the point in using them on some sites though. Some people will have call-to-actions and email subscribe form on their site, trying to build their list. Yet right next to that they'll have an Adsense ad that links to one of their competitor sites that is paying like 0.03-0.10 CPC or something like that. That doesn't make sense to me. Why send a potential client/customer off to someone else's site through an Ad on that page when you can get them to sign up to you instead? What do you want to do? Earn $0.10 for a click and never see that person again. Or get them to sign up to your site and subscribe to your email newsletters instead. It baffles me!




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Lynne

Hi Mike, see I don't think this is about how many ads you have on your page exactly I think it is the ratio of quality content to advertisements that is the key... so perhaps if you have a 3000 word post you can have 5 ads but if you have like 100 words on a post maybe you shouldn't even include an ad, something like that? The information I read didn't give the exact details, just stated that the rules are changing.




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Cristian

As far as I know 5 ads per page is impossible, you may put 3 banners and 1 text type ads but that's about it. I have just one website with Adsense on it at the moment and I only have one add, in the sidebar long vertical banner.

I'm curious, how many words per article are they claiming to be ok to be ads friendly? I would like to know the actual ratio. Like one add at last 150 words...two ads at least 500 and so on?




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Lynne

Well from what I understand the exact details are not being shared. I think it is all about providing quality content and if you are just jamming your page with ads then it is not very high quality is it?

If you provide a lot of quality content and slip in a few ads here and there it won't be a problem.

I also work mostly the same. I have the Adsense ad in my side bar and then with a few posts I added another ad within my post. I have only done this on a few posts though.




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Corzhens

Does that Adsense policy of having more content than ads means there are sites that have more ads than contents? Isn’t that crazy and obviously just for earning from the ads? Now I understand what you mean by top heavy. For me, 4 ads are still okay as long as the banner does not eat a lot of space. And no pop-ups, please. That pop-up never fails to annoy me and that also goes for the new webpage that appears. I don’t know if it is also considered a pop up.




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