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Could Twitter be the next YouTube? Twitter to share Video Ad Cash with its Users
Could Twitter Become the Next YouTube?
Twitter have announced on their corporate blog that they will share the revenue earned from ads in videos with its users and video creators. Up to now Twitter has only ever shared ad revenue with with its corporate partners like the NFL and CBS.
This move is possibly done in a bid to earn more of the current market share as it competes against other social media sites like Facebook, IG & Snapchat. They say this will allow all its users to "generate revenue at scale" although in the Twitter blog announcement post, it doesn't actually say how much people can earn.
Although on some digging around, tech news site ReCode say that Twitter are planning to share up to 70% of the revenue their video ads earn with the video creator. Twitter say on their blog that people who are approved will have an option to have their videos play commercials before playing.
The video ad revenue sharing will only be available to US resident users at first. And you will probably need to meet some minimum requirements at fist, that could be age of account, amount of followers etc. As well as possibly an update to their terms and conditions and you agreeing to something new.
Twitter have just recently extended the time length that videos can be from 30 to 140 seconds. Possibly as another bid to try and recapture some of the market.
Aside from allowing people to monetize its videos in the same way as YouTube kind of does already. They are rolling out seamless product support across desktop & mobile to make publishing and monetizing on Twitter as effortless as sending a Tweet!
Creators can now upload, manage and publish media more efficiently and effectively than ever before across both Desktop (via the new Media Studio) and Mobile (via the Twitter Engage app). Media Studio, which replaces video.twitter.com, provides a comprehensive Desktop destination where you can access all of our publishing tools and resources.
Key Twitter Video upgrades include:
How to get on board and start earning revenue from Twitter videos?
- A new unified media library (videos, GIFs, and images)
- New Tweet scheduling / planning capabilities
- Team management and multi-account support
- Improvements in stability and upload performance
For Desktop, visit studio.twitter.com
for Media Studio access.
If you're not already registered for it you can apply for it here
For Mobile users, download the Twitter Engage app, click on the “Earnings” tab, and sign-up for the Amplify Publisher Program
and Niche directly within the app to see if you are eligible.
So yeah, what do you think about this move by Twitter?
Will you be signing up to the program and taking advantage of it?
Could this move see Twitter become the next YouTube?