I recently posted a discussion about how you people close leads on LinkedIn and I got some good info in return.
Now I'm pretty new to LinkedIn even though I have an All-Star profile. But this post isn't about closing on LinkedIn, it's about closing in general.
You're not going to have a flood of traffic coming to your website wanting to pay you thousands a month in order for you to perform your services for them. You'll have to get out there and look for people that need your help. Don't wait for them to find you because they could find your competitor first.
What I normally do:
Search a specific local keyword like "Yoga Studio in Chicago" and I'll comb through the results to see who is lacking in the SEO and/or Web Design fields and put their main URL into a .txt file for later.
After I get a good amount of URLs I will type up an email that can be unique by just switching out the persons/businesses name, email, phone number and whatever business info I can find that is necessary.
Now that I have the URLs and Email written up, I'll go back to the websites and look for a contact form or an email. If they have a contact form I'll fill it out and copy/paste my email template into the description box and customize it to the website. If they just have an email I will send the customized template to them from my websites email.
I try to stay under 100 emails a day to avoid getting labeled as spam. The email template also helps because I don't load it with 10 different links when 1 will work better.
I'll get a few responses and this is where you have to be diligent. Respond back to them as soon as you can and as detailed as possible. Be friendly and push that you're willing to help them out, not that you're going to work for them. If you push that you're helping it's more friendly than "Hey, pay me to do this!".
If they contacted you after the initial email, they are interested usually and will be looking for a price. They'll usually ask a few beginner questions and then lay it out there that they want to know the price. When I give them the price I'll say "We charge between $XXX and $X,XXX per month for the services you're interested in. If you can't afford that, we can set up a custom campaign to fit your budget. I do want to let you know ahead of time that if we reduce the pricing it could take a little longer for the campaign to take full affect". Normally when you say this they realize you're not just chasing a paycheck and you're willing to bend the rules to work with them. People love that kind of behavior
You can use software to automate a lot of this so that you're not searching for websites all day long. I'm currently using a piece of software but I just started using it so I don't want to recommend it until I've tested all it's functions. So far it's pretty good, but I want to make sure it's great before I let everyone here know about it If you use any software like this please let me know so I can check it out as well