What is better to do? SEO or SMO? What if you could only do one? Which would you choose?
SEO = Search Engine Optimization.
SEO is the process of optimizing your website for the Search Engines so that it ranks higher and is displayed at the top of Search Results. SEO can either be on-page SEO (the process of optimizing your site and content) and off-page SEO (the process of building links to your site, mentions, citations etc). By doing SEO on your site, you can increase the ranking positions of it and get more organic traffic from the SERPs (Search Engine Results Pages).
SMO = Social Media Optimization.
SMO is the process of optimizing your Social Media pages so that they get more exposure, get more followers and have better response and engagement rate. Basically it means finding and using ways that make people engage in your posts and visit your site and do the things you're using in your Call-To-Actions. By doing SMO on your Social Media pages and profiles, you can get more followers and increase the engagement and response rate from your posts that you create and publish.
But if you could only do one thing for the rest of your life again, either SEO or SMO, which would you choose and why?
What would be more effective in the long run? Doing SEO or SMO?
I'm interested to see what people will say and why!