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Backlinks from Adult websites - problematic?
I've done tons of backlink researchers in my time and I've seen some really strange things over the years.
In one of my last competitor analysis, I've fond a website that was a shaving razor company, with A LOT of backlinks from porn and adult related websites. Something like 70% of its links to be more exact. And almost everything was anchored on keywords like "Viagra".
Now, compared with the other analyzed competitors, it had the best ranks, the best domain and overall score on authority. I was baffled.
How did one get so many unrelated backlinks from Adults websites?
So why wasn't this website penalized? Why was is rankings so good?
- the backlinks were bought by the website itself to improve its authority. But it bought from an low quality seller that sold low quality backlinks
- the backlinks were in fact made by the competition in the hope they'll get the website penalized by Google
Apparently, Google doesn't see adult websites as spam: https://twitter.com/JohnMu/status/761607561372139520
John Mueller - Analyst at Google says, Quote: "Adult sites aren't automatically spam, and links from them not automatically unnatural / problematic. "
So yeah, some adult related links won't hurt you so don't freak out if you get any.
I'm not saying go out and buy adult backlinks they're fine, but they defiantly won't automatically hurt you either.