Top 5 lies a bad SEO company will tell you just to get you to sign up.
Before you choose the "perfect" SEO freelancer or company you should know what to look for.
If you ask questions and they come back with any of these answers, you should avoid using them for your own websites.
1. “I understand Googles algorithm”
No one knows exactly how the Google search engine algorithm works. If an SEO company or freelancer tells you they understand it, then you should stop the conversation immediately and not work with them.
Google has thousands of employees and 99.99% of them have no clue how the algorithm works. There are separate departments working on specific sections of the search algorithm and even they don't talk to each other. So it's safe to say that even the people working on the algorithm don't know exactly how it works lol.
2. “I can easily get your website ranked. It doesn't matter what niche you're in”
Not all websites are created equal and people running a good SEO company know this. I've had plenty of clients ask if they can get me ranked and I can't give them a guarantee because I don't work for Google. I always say "Well we can definitely increase your rankings, but it's impossible to tell you how long it will take to get to the first page"
No niche is created equal as well. If you're worried about an SEO company and want to see what they say about certain things, ask them if they can rank your website for the keywords "Google" "Yahoo" "Bing" "Coca-Cola" and "Pepsi" lol. If they say "Of course we can!" run away and never look back.
3. “All you need is SEO for your website”
SEO is a great way to generate traffic for your website, but it's not the only thing you need. For a proper marketing campaign you will need SEO, PPC, social media marketing, and a few other things to complete traffic funnels.
Just doing SEO is good if you aren't relying on sales to keep the website afloat. Since SEO isn't an over night success type of thing it could take years to rank for your keywords. People don't like hearing that, but it's true.
If a freelancer or company tells you that all you need is their SEO service, you should avoid them.
4. “The more backlinks we build, the better your rankings will be”
This is a horrible thing to hear from a "credible" SEO service provider or company.
A good service provider will never say this because they know that if they build 1,000,000 horrible backlinks it will just hurt your website. A good provider will let you know that they may not be building a ton of backlinks to your website because they are focusing on quality and not quantity.
A good SEO provider will also let you know that when working with backlinks you can't build 1,000 low quality backlinks and have it equal to 1 high quality backlink. Having 1,000 low quality backlinks will show you have 1,000 low quality backlinks, they don't compile like a match problem lol
5. “I work (or worked) for Google so I can get you ranked easily”
I've actually seen this a few times, and it's pretty hilarious. This is basically when you ask someone if they can rank you for highly difficult keywords and they say something along the lines of "Yes! I use to work for Google so I understand exactly what to do!". If they really use to work for Google they also signed a document saying they will not divulge any information. And do you really think Google would let someone leak secrets about their search engine algorithm for profit? lol