Ok so you develop a brand new product and you put a lot of work developing it as well as designing the perfect landing page with the perfect call to action.
What do you do when it comes to testimonials? No matter what you are offering you need to have some sort of testimonials, especially if the product is new and people haven't heard about your brand yet.
Would you write fake testimonials?
I personally can sport fake testimonials from a mile away, those perfect pictures with everyone smiling and those standard names like "John Smith" give them away instantly.
But the question still remains, would you fake them and maybe try to make them look more natural?