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How important is HTTPS in terms of ranking?



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How important is HTTPS in terms of ranking?

How important is a SSL certificate for SEO in 2016?

Google has started to value HTTPS more and more over the years. Do you think it has become a necessary must have in a SEO to-do list?

I personally agree, especially for online stores, but I think even content blogs should have one.

What do you think?

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idealmike

Good question Cristian! In reply to if I think it's necessary, no I don't think it's a necessary must have to rank high. Not every site needs SSL. Simple blogs for example. Plus SSL is only like 1% of ranking factors. I don't think Google has valued SSL sites more and more any more than they always have done. I mean, they do consider it as a ranking factor, but it is only like 1% of the ranking factor and many other things come into play as well. On-page SEO, content and off-page SEO (backlinks) will always play a much larger role in where you're ranking, regardless to if your site has SSL or not. I personally don't think that people should install SSL on their site unless they actually need it. If you have a site that takes payment online or takes peoples personal details like name and address etc then having one can offer some protection and peace of mind to those people.

But if you just have a simple content blog that doesn't ever take any personal sensitive details from people then there isn't really much need for SSL. A lot of people are installing SSL on their sites though because they think that it will help them to rank higher. For this reason I think the domain registrars are enjoying all the extra SSL certificate purchases, but you'll still always need good on-page and off-page SEO to rank high. - I remember when they first came out, they was a bugger to install! These days it's much easier and quicker to install an SSL certificate to your site. You can do it yourself from your Cpanel but it used to be very tricky to install right not now though it's much easier!

But sure, if you feel it will benefit your site, and it does provide a small ranking benefit, albeit a very small one. And your site does take personable identifiable information such as names, address, emails, card details etc then go ahead and install one. They're cheap as chips these days! How important is HTTPS in terms of ranking?



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Cristian

Thanks for the reply Mike! You are right 100%. For small content blogs, SSL is not a MUST HAVE.
Still, I think people that sell actual products online, like online stores,do need to have an HTTPS.



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idealmike

Oh yeah for sure. If you're selling things on your site, whether they are physical products that need shipping or even virtual/intangible items that you take payment for on your site then an SSL can protect (mostly) your buyers/site users as well as you as well because you're protected by the signed seal from whoever you purchased the SSL certificate from. So that if the worst does happen and details are intercepted, sniffed and decrypted then you are protected by the SSL certificate signing guarantee. That said, if you're selling things online and redirecting the buyer to PayPal who will subsequently take and store your buyers details, there is no real reason to have SSL on your site too. A lot of sites do this. Still, it's better to have it and not need it than it is to need it and not have it if you know what I mean! How important is HTTPS in terms of ranking?



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Lynne

Yes I agree with what you have said, it is nice to have. My sister applied for one when I had my online store and I am still using that website minus of course the actual store because I am just blogging now.

I haven't checked whether I actually got that sorted out or not. It will be interesting to check with her and see what happened.



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Corzhens

Thank you for the information you shared because that is also my question. Why is there a need to shift to HTTPS when your blog is function well for a long time. Maybe those webmasters think that their site can get a better ranking if it is in HTTPS. Unfortunately for them, some HTTPS sites do not work in Chrome when the OS is Windows XP. I encounter that frequently that I have to shift to Firefox so I can open the HTTPS site that is not accessible with Chrome.



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vinaya

having SSL certificate and getting https protocol is very important. If cost is not your primary concern you should always have SSL certificate in your website. This not only build trusts among people but also with search engines. I am not sure but I hear that Google Chrome, one of the most used browsers, will not recognize a website that does not have https protocol. I don't have SSL certificate on my website because as for now it is beyond my budget, however, when I have budget, I will certainly have SSL certificate on my websites.



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