Any tips and tricks for the Google Rank Brain update?
Ever since Google Rank Brain update rolled out, I'm pretty obsessed finding the perfect balance between keywords and a click-bait meta description and title.
That means choosing the right title and meta description for organic results is very important. You need to include keywords but also a catchy type of tagline.
For example, titles that look like this should not be used anymore: Keyword1 | Keyword2 | Keyword 3
I agree with Google, it looks spammy as hell. Having such titles will lower you organic CTR meaning Google will sub-rank you for other websites.
Are any of you doing any kind of Rank Brain optimization? Share your thoughts!