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Right way of naming your images for SEO



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Right way of naming your images for SEO

OK, many serious bloggers know about this, but i also noted that many bloggers copy some image from internet and add into blog post without renaming it, which is very important regarding SEO!
So perhaps if you writing article named "Best SEO tactics" and add an image into post named like what-a-great-day.jpg OR 29938hhg4j888fp5.jpg it can be big downside for your blog's SEO and SERP. So simple renaming file to best-seo-tactics.jpg and adding alt tag for example alt="Best SEO tactics" will enormously improve your page SEO and rank in search engines like Google. Also have look this video for much more detailed explanation.

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idealmike

Yeah, that is just a big no no using the same image file name if you absolutely must poach another picture like that. However, images do also contain META INFORMATION or EXIF data too such as you see when you right click on an image and choose properties such as the images original title, ratings, tags, comments, authors, date taken and copyright meta information too. Google CAN read this data and will sometimes display it too. Simply renaming the image is not enough in some cases and many webmasters who poach images don't bother to check these and edit them and in some cases they contain links to where you got them from as well if they was originally from where you found it to. So if you absolutely have to do that, don't just rename the file. Check out the EXIF data too and change that too. You can do it individually or even get mass bulk META EXIF data changers too but I've never gone to that level of poachery. Right way of naming your images for SEO




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bobjoehax3

Wow, I didn't even realize that. Can you plant your own data into your non-poached original images?




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idealmike

Yes a lot of people don't. Yes you can yes. You can set all that on your camera when the picture is taken, processed etc. And you can do it after too either manually or via a batch command. Most photography software comes with a bulk exif data writer. It's not ethical or fair and isn't recommended to do that to other poeples images because it could get you into trouble. As a professional business website you should be creating your own images and definitely making sure they contain the EXIF data that's relevant to your business such as your business name, photographer name, copyright details, website address and details etc. All of which Google is able to read and even display in Google Image searches too. Flickr also displays the meta/exif data of images as well in the same way. That way if anyone does poach YOUR images, they may end up inadvertently helping you. Or perhaps all these years, you've been helping your rivals and didn't even realize it? Right way of naming your images for SEO To be fair, there's a big discussion in the SEO industry how Google uses EXIF data in images and how they can be useful for SEO (or not). Do some more digging and you'll see what I mean. Right way of naming your images for SEO




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bobjoehax3

Cool! Yeah, I was referring to putting the data into MY OWN original images, not changing the data in other people's images. I'll look into this and maybe start applying it, so that when people poach my stuff, it might actually help me out, or at least be somewhat traceable back to me if someone took the time to look into it.. Maybe. Right way of naming your images for SEO Worth a try. Thanks for the info!!




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idealmike

Sorry Bob joe too late at night and not enough java! ;) Edited to make more sense. Yes, that would make good sense to do that! Definitely if you are producing a lot of images that can and do sometimes get poached from your site then Google is going to see that EXIF data or other people that care to look will see your name, business name, website etc in that images EXIF data too. So yeah, definitely worth doing both in terms of the SEO value and upholding your reputation and authority over your content. It's just too bad that the EXIF data can be changed/deleted. If you can tap into a way of making it permanent you'll be the next billionaire. Right way of naming your images for SEO




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bobjoehax3

Hmm.. I would like to be a billionaire. Right way of naming your images for SEO If I invent that and become a billionaire, you're getting a cut.




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bobjoehax3

Once I posted a photo that I'd taken, just casually, from my phone.. Kind of a silly photo, nothing super special. It was reposted by some random person and ended up on the very first page of Reddit!! It was VIRAL, millions and millions of views, thousands of comments, in a couple of hours. I didn't even know about it until someone showed it to me.

There was NO way to trace it back to me, that I know of. Total bummer! I really could've used the traffic.

I'd HOPE that people would at least take a moment to link back credit (I ALWAYS do, when reposting something, seems like the right thing to do. Spread the love, right?), but sadly.. Nope. Not that time, anyway.




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EliteWriter

Oh my what a pity! I would have been really angry if it had happened to me. It is pure decency to link back credit when you use someone else's photo or post.




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Lynne

Oh man, that would have killed me! Imagine that going viral and you not getting any credit.




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bobjoehax3

It was a little bit frustrating, yeah. As I said, the exposure would've been REALLY appreciated. Ahhhh, well. You win some, you lose some. Maybe someday the same guy will steal another picture and link me back. Haha, yeah probably not.. One can only dreeeeam and hope for improbable but very nice things. Right way of naming your images for SEO




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Everett

I forgot all about hte exif data myself. Geez, I seem to be overlooking a lot these days.




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Everett

This is very valuable information. However when renaming the images make sure to use a dash instead of an underscore.




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bobjoehax3

You know, I've always assumed this, but it's great to know for certain. It makes sense that a file name can help or hurt. Thanks for posting!! I'm going to watch this video now. Right way of naming your images for SEO Great info!!! Keep the wonderful posts coming!




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TommyCarey

When I'm posting images I always try to name the files using a keyword I'm trying to target. I do this because I like to get an additional keyword on the page even if it's in an image format Right way of naming your images for SEO I'll also add alt tags to all my images since that's one of the best things you can do for image optimization Right way of naming your images for SEO

A few times I've optimized my images so well that I got to the top of the rankings in the images tab on Google and I got a few hundred extra clicks per day because of it Right way of naming your images for SEO It's not searched as much, but there are some people on there so it's always good to optimize everything Right way of naming your images for SEO Just don't over optimize.




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anwebservices

Yeah. it's true. I also had experience few years back when one of m y images was positioned on top of Google image search. To be honest, name of image was not even related to my article title or main keywords but i have noted that i was getting a lot of traffic from that Google image search and i learned my lesson to use it better for my other projects and contents Right way of naming your images for SEO

Yeah... Sometime we learn by accident Right way of naming your images for SEO




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EliteWriter

Thank you for sharing this. I will try to bear this in mind. Sometimes people focus too much on the content, and the keywords that they include within it, and then they do not bother to do anything about the images that they include. This is a pity because as you said it does have an impact on SEO and on SERP too. It does not take long to rename an image, and yet it can be very helpful if you do it.




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Lynne

Yes I have been doing this for a few years now and I get quite good rankings, I think all the little pieces add up to get the rankings and this is one piece.

I was told this years ago by my sister to do it, but some people told me it made no difference at all so I am glad to hear it confirmed by you. I still carried on doing it after hearing some people saying it makes no difference simply because I hear so much contradicting information about SEO and ranking all the time... but something like this certainly can't harm your rankings and at best can help... so my thinking was why not take the time to do it anyway.

It has obviously paid off for me.




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vinaya

In most cases, I use my own image. I use keywords as my image name. When I upload in the website, I use long tail search term as the description and caption. When I am using images from other sources, I always rename the image. I never use the same name. I understand the importance of giving keyword as the name of the image. Since image also helps in on site optimization and visibility in the search engine, we should be very careful about using images.




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Corzhens

I think that is a very good technique of naming the images that you upload on your site. Using keywords as the name of the image gives you a plus in the SEO method because the image already has a purpose when it comes to search engines. I know that it is not easy to come up with the right keywords so I guess you are doing some research of the proper keywords to use before naming your images.




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