SEOClerks

How appraisal of domain name is done?



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How appraisal of domain name is done?

I just searched Seoclerks marketplace and couldn't find any domain appraisal service so i thought it would be good idea to offer this service here.
I know something about it, but i would like to learn more, what makes the value of domain names and how to calculate it correctly in order to offer such service on market?!

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Everett

The appraisal of a domain name includes many factors, age of domain, keywords the domain has, average sale price of domains similar to the domain you're appraising, page rankings, backlinks, social media influence, and many more factors. I don't believe there is currently a valid process that would tell you just how much the domain name is worth exactly. If you had a popular one word domain, such as books.com, or even sales.com, the domain name would be much more expensive because it is a one word domain and a popular word. Now if you had these keywords: "cheap", "books" in a domain name, the domain name won't be as expensive as "books.com" however, the domain name will turn up some great search results, therefore giving the domain a bit of power.

Also, I would like to mention the popularity of the domain in regards to social interaction or popularity based on social influence. Say for instance that a popular website like facebook decided to sell their domain name and not the website itself. The domain name has "face", and "book" keywords. Then you would probably, like me, ask yourself; what exactly is a "face book". However, since the domain name is popular, and everyone knows what the website is about it doesn't matter if it makes sense or not. The domain name will sell for millions, solely based on the success of the website and the popularity behind the domain name.

Now let's get into 1-3 letter domain names. These domain names can cost thousands and up to millions. It all depends on the buyer, let me give another example: t.co, or fb.com. These domain names were bought by social websites, and for a hefty price. T.co is used for tweet links, and fb.com is just a way to redirect back to the main website. It mostly revolves around their brand, and that's why such websites will pay a large price on them.

Now to offer a service for domain name appraisals is quite tricky. One can say that their domain name is worth more because of this and that. However, you can say it's not due to that and this. It would be a confusing and monotonous process to offer a domain name appraisal on a marketplace such as SEOclerks, because the buyer can always reject the service saying that they don't agree with the pricing or that the appraiser never included "A" or "B" factors. It would be quite messy, and I don't believe these services would make a great contribution for the marketplace as a whole. Who's to really say that, this domain is worth more than that domain?



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anwebservices

You are absolutely right. It's very risky to evaluate such things and it's almost impossible to evaluate it accurately. I was involved on Flippa selling and buying and i have seen many times that some domain names, looking cheap to me and most other users, sell for very good price, while for some domains were opposite. So at the end it all depend on moment of selling and interested buyer. For example i owned dux.co long ago as i thought to turn it into URL shortener as it was trendy back then, but i changed my mind and put it on sale on Flippa. Nobody wanted it even for starting price, while i was contacted few months latter and asked to sell it to "Dux Hot Water Systems", i was not even aware of that company name so it was gone for few hundred bucks which was better then good for me, while i could maybe ask even more... Really hard to predict.



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Everett

This makes me wonder if you're a domain name squatter. Do you know what I mean? A person who buys up domains, and wait for a buyer to buy them or they sell them to companies. A lot of keyword rich domains are owned by squatters. I'm not sure if this is the correct term for them, but it is one I use. Do you sit on domains and wait for buyers, or is your Flippa/domain name selling days over with? I use to have a 2 letter URL shortener domain. I tried selling it on Flippa but got no offers. The domain eventually expired, and I didn't care about it, a couple months later I saw it listed on a marketplace for about $2,000 USD. I haven't checked to see if anyone bought it or not, and I don't even think I want to know.



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anwebservices

Let go 2 letter domain??? OMG.... Well for few months i did try Flippa but mostly to flip some websites which i was running and no time to maintain them all. Had also one traffic exchange website and domain name which sold for nice amount of money as i could proof income too. Other than that i am not active in it any more as now i only own domain names i need for my websites.



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Beverly

I would really love to know the answer to this question too. Sometimes, when I buy a domain, I don't really do too much with it and it would be more suited for selling to someone else who has energy to attach that domain to a good site and really promote it well. I don't like to pay all those years on a domain and just let it go. In addition to tips on finding best domain name appraisal, I'd like to more specifically know what can be done to get a domain ready to be sold, such as in terms of search engine optimization or would it be enough to simply associate that name with an existing site. Thanks in advance for the help.



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