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Removed online shop from website, now what?



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Removed online shop from website, now what?

I am hoping for some guidance here. I have started doing almost everything for my own websites now.
I started working online in 2012 with an online store, then I added a sub-domain for my store. The main website was the retail store and the sub-domain was the wholesale store.
Then I got sick and tired of running an online store and learned about blogging and affiliate marketing.

In February this year I closed my online stores and I am only using the website now (not the subp-domain) to blog.

My SERP has gone down big time since doing this.

I had so many pages, products and posts that no longer applied so I did redirects for these things.

What can I do now to clean up my website. Yes I know this is probably a big question to answer!

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idealmike

Ah, so you removed lots of your pages from your site? If so it sounds like all those different pages were ranking for things and now that you've removed them, there is no longer anything there for Google to rank. I'm a bit confused by you saying "I had so many pages, products and posts that no longer applied so I did redirects for these things." why did you redirect the pages etc that weren't relevant and not the pages etc that were? But I thought you removed them anyway? So you removed them but you redirected them to a new location? Unfortunately, unless you have moved the content on those pages etc to a new location and are redirecting using a 301 (Permanently moved) rule then even though the URL is redirected, the content on those pages hasn't been moved to a new location so Google has nothing to crawl, index and rank.

Do you have a backup of your site before you made all of these changes? If so, I know its a long shot, but in an attempt to get your ranking back, you could try restoring your site to how it was BEFORE you made all of these changes. Sure it might look messy but pages and posts on your site are like roots of a tree, the more roots (pages) you have in the ground, the more nutrients (searches) your site (tree) can soak up. I know that's a funny definition of a website but that's what's going on here by looks of it. If you cut the roots or branches of a tree off, the tree withers and dies. But by nurturing your tree and only pruning the branches and letting the roots grow, you are strengthening your tree (site).

So if you do have a backup of your site before you made all these changes, you could try restoring your site to that so that all the pages, product pages etc exist again. Plus remove all them redirect rules as they can play havoc on your rankings. And then slowly, Google will start seeing all those pages, product pages etc again and start being able to rank them again by showing them in the SERPs (Search Engine Results Pages) again. But that might not work because after you make a big change on your site like this it even if you restore it, Google may view your site differently. But in all cases - it's worth a shot!

Also do you use Google Webmaster Tools for this site? It will tell you if your site has received a penalty for anything, what it was and from that you will know what it was and how to deal with it. So make sure you're using it as also it will show you about any broken links, missing pages etc etc.

I hope this helps! Removed online shop from website, now what?




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Lynne

Hi Mike

Nope we got our lines crossed here. I made redirected all the pages and products that were no longer relevant to a blog bost I wrote about closing my online store. I did some permanent redirects and some temporary ones because I wasn't sure about those.

What do you advise?




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idealmike

I see. As above. Restore your site to how it was before you made these changes. If that's possible. If not you will have to tough it out. Add some new content. Get some more high quality backlinks, try and get some rankings back. It won't happen overnight but if you can't restore the site then that's about your only option as far as I can say.

As for permanent / temporary redirects if the URL or content has permanently moved then you definitely want to set a permanent redirect rule. How are you doing this by using the htaacess method or using some plugin for example?




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Lynne

Umm I don't really know too much about this. I added a redirect plugin and used that.

I don't think I can backup to the way it was previously. I get loads of traffic from my social media channels which are excellent for this website and also my email marketing so possibly I should just leave it and work on going up from here?

The website is bringing in money... just the organic traffic is not so hot. And I am obsessed with getting more traffic and my goal is always organic traffic.




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idealmike

I understand. The plugin only automates what you can do manually in htaacess file anyway so it literally puts those rules in that file for you when you create the redirect rule using the plugin anyway.

If you can't restore the site then the best thing to do then as in all cases is to add more fresh content to the site, some new high quality backlinks and sprinkle in some social signals to those new pages for good measure. If the site is already getting organic traffic then it's ranking for things so with some determination and a little time you should be able to get it back to the same sort of state as it was in before you made all the changes. With regards to how much traffic it's getting I mean.

Good luck and keep us posted! Removed online shop from website, now what?




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Lynne

I will, thank you so much for your input. I do get some organic traffic but not nearly as much as I would like. We'll see what happens. I am sure it will take off again very soon. In all honesty I haven't been able to spend too much time on that website the last few months, not with adding new content anyway.

I will be making that a priority again soon.




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