South America battles Amazon (shopping) over domain name
South America is squaring off with the giant online retailer Amazon in a battle over the prized top-level web domain name the company shares with the South America's tropical rain forest.
Brazil and Peru have formally opposed the e-commerce site's plans to register the .amazon URL with ICANN.
What are your thoughts on this situation? Should Amazon be entitled to use the specialized TLD as it matches their site? Or, would this open up use of other world treasures being exploited as TLD names?