Write the reason you're deleting this FAQ
How to Find the Right Followers for Your Social Media Pages and Profiles?
Getting the most from social media can be a blessing or a curse for some some social media marketers. So many people, so many different personalities, tastes and preferences. But people are people however they come and people turn into customers. But not all of them will be interested in or want to buy your product or service. Obviously you will only want those people that are actually interested in and want it to follow you.
There are literally millions of people logging into social media sites around the world at any one time and finding the right ones that are interested in your brand or product is another thing altogether. It may be that the majority of people that are may be using a different social media site to the one you're mainly using. So there are a couple questions you should ask yourself to know where the majority of your targeted audience is hanging out on. So you can get better results for your work on that social media site.
- What sort of people are my targeted audience?
- Where are most of those people likely to be found online?
Every business has an ideal customer that would prefer to sell to. And although it can take time, it's important to study the habits of your intended audience to learn how they behave and what their demographics are to learn and get a better understanding of the type of people that you want to read the content you post and this way there is a bigger chance they will buy your products/services. If your products or services are aimed mostly at the younger generation, you might have more success on one social media site where as if they are aimed mostly at older people, you might get a better response using another social media site instead.
- Research and analyze data information on your intended audience.
- Find out what the age group of your intended audience is.
- Use the social media sites that have the most people for that age group.
You should try to find out all you can about your existing customers to get more of an idea about who your targeted audience is, such things as their age groups, interests, locations or even income levels will all help you to know what sorts of people are following you. If you don't have that many followers yet, you can look at your rival or competitors followers for these things to know more about who your intended audience to target will be. Her's some useful points to bare in mind and consider when looking.
- Research peoples age groups, interests and locations, even if they have and share any issues or problems you can find a solution to.
- Perform keyword research so you can know the sorts of things your intended and targeted audience is searching for and reading about.
- See if you can find out what sort of websites or blogs or portals they use and any community forums they might be engaging in.
- Look up past comments on your social media posts where people often express themselves as these comments can be very useful for that.
Doing this research on your own current followers or even your rival/competitors followers wont just help you to know what sort of things your targeted audience is into and loves consuming but also to find out where they are most likely to be as well. And that will be where the best content is for that thing they're interested in! AKA your