How do you increase conversions on mobile devices through facebook ads?
I've been running an ad on facebook for a couple weeks now and I'd say 99.9% of my traffic is from mobile devices. And when I'm selling a service that is $500 or more, I don't think many people on their phone are going to want to buy. I got my ad down to $0.12 per click in the SEO and Webmaster niche/keywords, but my conversions were horrible. When I say horrible, I mean I didn't get a single sale after 3 weeks of advertising and getting 200+ clicks a day
I decided to remove mobile traffic to see if I can get a conversion, but now my CPC has to be at least $0.75 to be competitive. Spending $300 to capture a client isn't ideal, but I'd be willing to do it if I knew I was going to get someone so sign up. But nothing is guaranteed when it comes to facebook advertising. Well really there's no guarantee in any type of advertising because it's up to the person if they want to purchase or not.
What kind of optimization tricks do you use in order to increase conversions?
I always make sure the person sees how much my service costs before they click so that people who aren't interested in paying that much will not click. That way my conversions should increase. I'll also add an image that helps my click through rate. I'll split test images but it seems nothing is working on facebook ads for me
What would you recommend I do? Should I only target desktop traffic and pay the $0.75 per click? Like I said, I'd gladly pay $300 for a client to sign up, but it's not guaranteed.
I need some help with this since I'm still a novice in the facebook advertising game