What's the best way to increase conversions with facebook advertising?

TommyCarey Level X³

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June 7, 2016, 3:33 pm

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What's the best way to increase conversions with facebook advertising?

I've ran multiple ads for my various websites and have noticed that some have a good conversion rate and others are just horrible.

Also, I've noticed that the cost per click can be much more than adwords. I've talked with a few people about how I can increase my conversions and a lot of them say you need to do a lot of split testing. I've done split testing, per their recommendations, but I haven't seen much of a conversion increase.

Do I need a few dozens of ads in order to get a more accurate a/b testing statistic? Could I run three to four ads and get an accurate statistic or do I need more than that?

I know cracking the code of advertising on facebook can bring in a huge ROI and not many people will give up their secrets. But any help would be greatly appreciated and I'd be willing to share my findings after implementing what I know plus adding in your information


Thanks,

Razzy

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robertman11

I always found the opposite to be true, the cost per click was less than adwords. Aside from that, the best way that I found to improve conversions is who I targeted. Using the exact same ads and text, changing the interest groups, ages, sex, etc always improved (or decreased) my conversions and I would record this. You'll need the FB conversion pixel installed (which is somewhat inaccurate) and also have conversions setup on your URL/analytics to track this. I setup hundreds of the exact same ad targeting different interests, areas, ages, etc and I put all this in the URL params so I could track in in analytics. I kept the top 5. This is a lot of work and takes a lot of time and money, but worth it.

Retarget
Facebook also allows you to upload your current user email addresses and then advertise to them (re-targetting). This works extremely well and reminds your previous clients of your website, bringing them back. There are methods to this as well. You can target those users that sign up and never order or those users who signed up and ordered or everyone. I targeted everyone. You can also automate this with a service such as Perfect Audience which will do it based on visitor IP and usually result in a whole lot bigger audience to retarget too. I use both methods (email via FB and Perfect Audience).

0 8 years ago

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MasterA

Hi Razzy,

It is not easy to increase your conversion rate. I think optimising your ad won’t really increase your conversion rate, assuming you chose the correct audience in the first place. I think the important thing is to optimise your product. For example, if you are selling a services, give them a discount. Let the ad redirect to a discount page and this will encourage them to buy it since they can get your product or service for cheaper from an ad. If you want them to join your website, then give them some benefit for joining. This has personally increased my conversion rate.

0 8 years ago

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vinaya

I have used facebook advertising. facebook advertising will be effective only if you target your ad to the right audience. let me illustrate this. You have a game to sell. Who are your potential customers? Even though there is no age limit and no gender-specific for a gamer, however, a man between the age of 15-35 is most likely to play games. Therefore, it gets most from your ad campaign, you need to promote your game to this age group. You also need to target your ad to the geography where most of your customers are concentrated. For example, someone from Nigeria is less likely to buy a game but an American will (because of per capita income).

0 7 years ago

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Corzhens

This discussion shows that advertising is not a simple activity albeit it is a complex undertaking that needs proper planning and evaluation. Planning is like going for Facebook Ads while evaluation is what you found out that not all Facebook Ads would work to your liking. My take on advertising is a hit or miss. You can do that in small portions before spending a big investment.

0 6 years ago

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