How come people will sign up and not purchase from a website?
So today I was going through the logs of one of my websites and I noticed that I get a lot of sign ups and not all of them are purchasing from me.
Now when you get to my website you can easily see the product as well as the price. In order to make a purchase you have to be logged in or sign up a new account.
I'm seeing roughly 30% to 50% of people who sign up never make a purchase. That just boggles my mind because I know I personally would never make an account if I had intentions to buy, and then not spend a dime.
So basically my question is, why do people sign up and not buy?
Are they just trying to register their name on a website in case it gets big enough then they can come back and have the name taken? Are people worried about someone taking their username and making a bad impression that could possibly hurt their other profiles online since most of them can be found pretty easily if you're using a unique pen name?
I'm so confused
I just wish that every sign up would result in a sale. If it did I'd be a much happier person than I am already lol I'm already a pretty happy person, I just want there to be rainbows sprouting out of me every time I talk or interact with someone lmao
Well that's my questions/venting and I'd love to know what you guys/girls think.