Tips how to use Facebook page for business

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June 5, 2016, 2:56 pm

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Tips how to use Facebook page for business

Facebook can help you to promote your business and attract new people to your website. But you have the challenge of breaking trough the noise in your follower's news feed! Learn how to make the most out of Facebook for your business with these tips:

Use recognizable profile picture of your brand
It is important to be recognizable and getting found by your current or new coming fans. Your profile picture is at the top of your page and is used as your thumbnail for all your posts. Choose wisely!

Don't leave "About" section blank!
Your "about" section is displayed beneath your profile picture, and it's one of the first places visitors will look when visiting your fan page. Make sure you write relevant information about your business.

Make your cover photo eye catching to boost likes of your visitors!

Tailor organic posts!
Facebook have many targeting tools which enable you to segment your organic posts by age, gender, education etc. to engage the right audience with right content.

Don't post too often!
Businesses with 10,000 followers receive 60% more interactions per post when they posting about 60 times per month. Don't overwhelm you visitors with ore then 2-3 posts a day, but focus on quality posts.

Use"insights" to analyze your performances!
Once you have these metrics you can tailor your content strategy to post more of what works and less of what doesn't.

Don't forget to add media!
Your content can generate up to 94% more views if you add compelling visual elements as videos and graphics

Post during strategic times of the day!
Research shows that posts published between 1 - 4 PM had the best clicktrough and share ratio.

Be fast to respond!
Whether your fans posts positive or negative comments, ignoring them only creates possible anger or disappointment, so act fast to engage with your fans.

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EliteWriter

Many businesses have set up their Facebook page so as to try to increase their exposure and online brand visibility. Yet, not all of them do a good job out of it. It is indeed a great marketing tool as long as you make sure that you make your business look professional.

• For starters, the choice of the profile picture and the cover photo matter a lot.
  
• Regular updates are very important, but do not overdo it.
  
• Facebook sends emails and provides metrics which should be put to good use to improve.
  
• Messages and posts should be answered promptly not after several days.
  

0 8 years ago

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vinaya

Here are more tips:
Add "action" button. When the visitor clicks the link, he will land on your business website.
Create a short and easy to remember username for your page.
Link your page with your business website.
Interaction is key. If someone comments on your posts, always reply them.
Don't be absent from the page for too long. If you don't have time, hire a social media manager.

0 7 years ago

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Barida

I have learnt so much by reading these amazing tips on how one can get to promote his business using facebook. I mean this is one aspect of social media that every business person would be glad to partake on. Thank you for taking your time to teach on this.

0 7 years ago

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mildredtabitha

Thanks for this useful information. I have a personal Facebook account which I will convert to a Facebook page when I open up a business.

Facebook is a friendly platform that allows us to keep in touch with family and friends while still doing and promoting our business.

0 6 years ago

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Corzhens

Even if the About section is not being read, I know because I am one of those who do not read that, it is still imperative to have it filled with substantial information about you and your business. And the cover photo is also one of the most important because it is the main object that attracts attention. I usually stop and read whenever I would chance upon a page with an interesting photo. And sometimes after reading the page, I would realize that it is not relevant to me. But the point is I already have read the contents of the page because I was attracted by the image.

0 6 years ago

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