Facebook can help you to promote your business and attract new people to your website. But you have the challenge of breaking trough the noise in your follower's news feed! Learn how to make the most out of Facebook for your business with these tips:
Use recognizable profile picture of your brand
It is important to be recognizable and getting found by your current or new coming fans. Your profile picture is at the top of your page and is used as your thumbnail for all your posts. Choose wisely!
Don't leave "About" section blank!
Your "about" section is displayed beneath your profile picture, and it's one of the first places visitors will look when visiting your fan page. Make sure you write relevant information about your business.
Make your cover photo eye catching to boost likes of your visitors!
Tailor organic posts!
Facebook have many targeting tools which enable you to segment your organic posts by age, gender, education etc. to engage the right audience with right content.
Don't post too often!
Businesses with 10,000 followers receive 60% more interactions per post when they posting about 60 times per month. Don't overwhelm you visitors with ore then 2-3 posts a day, but focus on quality posts.
Use"insights" to analyze your performances!
Once you have these metrics you can tailor your content strategy to post more of what works and less of what doesn't.
Don't forget to add media!
Your content can generate up to 94% more views if you add compelling visual elements as videos and graphics
Post during strategic times of the day!
Research shows that posts published between 1 - 4 PM had the best clicktrough and share ratio.
Be fast to respond!
Whether your fans posts positive or negative comments, ignoring them only creates possible anger or disappointment, so act fast to engage with your fans.