I always follow search engine guidelines, WHITE HAT methods or techniques and optimize website accordingly.
Here are my skills,
-- Keywords research
-- Website Audit
-- ORM
-- Local Citation or business listing
-- On page and Off page
-- Social media marketing and optimization
-- Website customizations through HTML, CSS etc.
-- WordPress (All in one SEO, Yoast SEO, SEO Precessor 5)
-- Ecommerce websites SEO/SMO
-- Designing through Photoshop skills for Graphics
-- My Sql,data base management etc.