This project involves the creation, integration, and setup of various Google tools including Google Analytics, Google Tag Manager, Google Ads, and Google Search Console. Additionally, it includes the installation and integration of a Facebook Pixel into the website.
The project includes:
Setting up Google Analytics and integrating, including creating tags and triggers
Setting up Google Tag Manager and integrating it with the website
Creating and setting up a Google Ads account
Installation and integration of a Facebook Pixel to the website, including conversion tracking and fixing errors
Integration of the Facebook business page with a Business Manager account
Setting up e-commerce tracking for a Woocommerce, WordPress website
Setting up enhanced e-commerce tracking and goals
Setting up conversion tracking between Google Analytics and Google Ads
Setting up remarketing tags in Google Ads
Setting up and integrating Webmaster Tools (Search Console, Bing, and Yandex) with the website, including submitting a sitemap and URLs, and integrating with Google Analytics
Setting up tracking for Form Submission, Call, Email, and Subscribe events
Setting up goals in Google Analytics.
