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Article submission link building is a search engine optimization (SEO) strategy that involves creating and submitting articles to various online platforms or article directories with the goal of obtaining backlinks to your website. The primary aim of this strategy is to improve your website's search engine rankings by increasing its authority and relevance in the eyes of search engines like Google.Here's how article submission link building typically works:

1. Content Creation: The first step is to create high-quality, informative, and relevant articles related to your niche or industry. These articles should provide value to readers and contain valuable information, insights, or tips.
2. Keyword Research: Before writing your articles, perform keyword research to identify relevant keywords and phrases that potential readers might use to search for information related to your topic. Incorporate these keywords naturally into your articles.
3. Selecting Platforms: Choose reputable article directories or submission platforms where you can publish your content. Some well-known article submission sites include EzineArticles, HubPages, Medium, and LinkedIn Pulse. Ensure that the platform allows you to include a link back to your website in your author bio or within the article content.
4. Author Bio: Most article submission platforms allow you to create an author bio, where you can provide a brief description of yourself or your company and include a link back to your website. This is where your backlink will be placed.
5. Submit Articles: Write unique articles for each platform you choose and submit them according to the platform's guidelines. Ensure that your articles meet the platform's quality standards and formatting requirements.
6. Backlinks: The key benefit of article submission is that you can include one or more backlinks to your website within the article or in your author bio. These backlinks are important for SEO because they signal to search engines that your website is authoritative and relevant.
7. Promotion: After your articles are published, you can promote them through your social media channels, email newsletters, and other marketing efforts to drive traffic and engagement.

However, it's important to note that the effectiveness of article submission link building has evolved over the years. Google and other search engines have become more sophisticated in evaluating the quality and relevance of backlinks. Low-quality articles and spammy backlink practices can actually harm your website's SEO efforts, as search engines may penalize you for engaging in manipulative link-building tactics.Here are some best practices for article submission link building:

1. Focus on quality over quantity. Submit articles to reputable platforms with a genuine audience.
2. Write original, informative, and engaging content that provides real value to readers.
3. Use relevant keywords naturally within your articles.
4. Avoid duplicate content; each article should be unique.
5. Ensure that your backlinks come from articles that are relevant to your website's content.
6. Don't overuse keywords or engage in keyword stuffing.
7. Monitor the performance of your backlinks and make adjustments as needed.

In summary, article submission link building can be a valuable part of an overall SEO strategy when done correctly. It can help you increase your website's authority and visibility in search engine results pages, but it should be part of a broader SEO strategy that includes various other tactics for the best results.