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Boost your website's loading speed for $69

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Boost your website's loading speed

In 2010, Google announced that page speed would impact your website ranking. It actually refers to the time a visitor have to wait until your page is completely loaded. On average, a page load for e-commerce website takes 7 seconds meanwhile the ideal load time is around 3 seconds or less.



As a matter of facts, it has an impact on your audience user experience. A bad UX can cost you a loss of revenue if your target have to wait too long to get what they are looking for. They will just close your website. And above all, a slow page load is penalized by the search engines and has an impact on your ranking, both on mobile and desktop devices. Google says:

“A search result for a resource having a short load time relative to resources having longer load times can be promoted in a presentation order, and search results for the resources having longer load times can be demoted.”
Actually, Google compares your site to your competitors on a specific segment and attributes a bonus point whether you are the fastest. But be careful, that marks is not given unilaterally : it takes in account the country, device or network.

So, there is a few factors you should focus on to improve your page speed.

What can lower your page speed?
  • Your host: you get what you paid. In the long run, a cheap offer can damage your page speed. Pick the right host that fit to your business size.
  • Too large images: images which are too heavy to load can really lower your page speed. It is often due to extra data included in the comments or to a lack of compression. Prefer PNG for images that do not require high details like logos and JPEG for photos.
  • External embedded media: external media like videos are highly valuable but can largely lower you load time. To gain some load time, host the videos on your own server.
  • Unoptimized browser, plugins and app: you should test your website on all browsers since they do not load your site in the same way. Moreover, apps like Flash can seriously lower your page speed.
  • Too many ads: more than just bothering your visitors, lots of ads have the drawback to slow down your page speed.
  • Your theme: some highly designed themes containing a lot of effects can penalized your load page.
  • Widgets: some social buttons or comment areas can have an impact of your page speed.
  • Double-barreled code: if your HTML/CSS is not efficient or too dense, it will lower your page speed.


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