Press releases can produce major benefits in marketing and PR, even if they don’t achieve placements in major media outlets.
Savvy PR departments and agencies use both free and paid distribution services to disseminate news releases, as each delivers distinctive benefits. Paid services promise media placements and syndication, while free services secure valuable links for web traffic.
Many companies, non-profits and PR agencies utilize paid subscription services like Business Wire to assure their press releases appear in leading publications. The subscription services have arranged for automatic publishing of news releases in hundreds of online sites – thereby virtually guaranteeing placements for their clients’ news releases. Even more importantly, press releases often serve as the basis for journalist-written articles in prominent, high-circulation news publications. As a result, news releases distributed by subscription services often achieve high rankings in Google News search results.
