First of all What is Backlink?
For better understanding, I’d like to show it on an example: Imagine a fancy restaurant, You have been there once or twice, and you were satisfied with the food and service. If you tell the existence of this restaurant and even recommend to your friends to visit it, it means that you take the responsibility of its quality. Better to say, you give a vote to this restaurant. The more people like and even visit it, the more traffic can be obtained by the restaurant.
Backlinks work in a similar way: with each back-link directing people to your website being equivalent to a “vote”. When a search engine like Google, Bing or Yahoo visits your site, they will count the “votes” that is the backlinks.
Quality and Quantity are equally essential when building your backlinks system because these search engines will determine your rankings based on this backlinks system. In the reality, if you have an equal number of backlinks as a competitor in your niche, the higher PageRank – and, together with it the higher traffic – will go for the site with the highest number of quality backlinks.
So it is really important to any website owner to know about his/her websites backlink profile as well as competitor sites backlinks profile .
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