Executive Summary (Objective, Opportunity, Solution, Growth, Key Factors) Company Summary Products Services Market Analysis Summary (Industrial Analysis, Market Needs, Trends and Challenges, Target Market Description) Competitive Analysis Strategy and Implementation Summary (Competitive Edge) Marketing Plan (4 P's) SWOT Analysis Important Charts and Graphs A complete financial plan will include: Start-up Summary Projected Profit and Loss Balance Sheet Cash Flow Break-even Analysis Graphs and Tables |