Out of all the channels as a marketer, Email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list you can continually monetize it by pitching multiple products. Just look at e-commerce sites like Amazon, one way they get you to continually buy more products from them is by emailing you offers on a regular basis.
And if you aren’t selling any products, you should still collect emails so you can get people back to your site on a continual basis. For example, if you have a blog, every time you publish a new post, you can notify your list, which will help increase repeat traffic.
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