Write a rough, rough draft, including everything you can think of. Stay loose, avoid getting analytical, and enjoy the process of sharing what you know. When you’re done, you’ll have the bare bones of an article that only you could write. Then put it aside for a while.
Now, come back to your piece. Switch gears and imagine you’re the reader of this article. Pick three words to describe the audience you want to address (e.g., professionals, single men). As this reader, what questions would you like answered? You might not know the answers yet, but list the questions anyway; you’ll find answers in the next step.
Research will ground your article in fact. Good details to include with your how-to are:
- Quotes by well-known people
- Anecdotes (short, illustrative stories about yourself or someone else)
- Quotes and examples from people like the reader or from popular books on the subject
- References to other media (film, television, radio)
- Helpful tools, resources or products (if many, consider creating a sidebar)
- References to local venues or events (if for a regional/local publication).
Keeping your audience in mind, write a tighter draft incorporating the new supporting information you’ve collected. Sometimes what you’ve learned in Steps 2 and 3 may compel you to start over with a completely fresh draft. Or you may just want to revise what you have as you proceed, retaining a nice conversational tone by directly addressing your audience.
This time when you read your draft, ask yourself: Is it working? Is it too general, too lightweight, uninteresting, unclear or choppy? If so, comb some of your favorite publications for how-to articles. What techniques are those writers using that you might employ?
Double-check to see that you’ve included every pertinent step in the process. How-to articles have to be thorough. You want your reader to walk away knowing exactly how to make that Thanksgiving dinner on a shoestring budget, execute that rugby tackle or locate great accommodations.
If your narrative goes on and on, or off in too many directions, break it down into key points indicated with subheads (as in this article). Synthesizing complicated information and breaking it down into steps is especially crucial for online writing, and is also a trend in print.
Read the draft of your how-to article out loud to a supportive friend. Then, ask her a series of questions: Does she now understand the process? Are there any steps missing? Is there anything else she would like to know about the subject? Could she do the task herself? With your friend’s suggestions in mind, use your best judgment in deciding what changes, if any, need to be made.
Here’s a quick list to help you catch errors or omissions:
- Did you adequately describe the ingredients/supplies needed in order for the reader to complete the task?
- Did you include all the important steps?
- Is the order logical?
- Did you use words that indicate sequence: first, next, then?
- Did you warn readers of possible pitfalls?
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