URL Rating AHREF (UR)
The URL Rating (UR) shows the strength of a target page's backlink profile on a logarithmic scale, with 100 being the strongest. This metric takes both internal and external links into account (although they're "weighted" differently).
NOTE. In other words, if you are at UR 20, you can grow much faster than if you are at UR 70 or 80.
Rankings in organic search results tend to be correlated with URL Rating (UR), meaning that pages with a high UR tend to rank higher.
BENEFITS OF GIG